Alka-Seltzer is most commonly known for heartburn and indigestion relief, but also doubles as a hangover remedy, and for the launch of its new product specifically designed for hangovers the team at Energy BBDO created a range of social and TV scripts. All in all there were 8 scenarios and scripts with over 70 deliverables for various formats and media.

The creative team were looking for a director who could allow the humour to come through in an authentic way and allow the scenarios to bring the humour of sober people in last night’s drunk outfits, going about their day the next morning, with confidence and enjoyment. 

Agus Berruezo was the director to achieve this with his team and perfect locations and climate in Uruguay.

Here are a few of the spots