Technology has allowed us to live and work differently and with it comes a new range of aches and pains. Whether it be a stiff back from working from home on the sofa or strains from juggling home, work and family life all at once.
Bayer Aspirin wanted to create a suite of content films for this slightly younger audience that showed they don't have to suffer these 'Modern pains' alone.
The creatives at Chicago BBDO had created a series of funny scripts for the new campaign and although they were for a US market principally as they were silent skits they could be shot anywhere with diverse cast and locations.
Nice Shirt Films pitched Harvey Eaton, a comedy director who had a great reel of work and the perfect tone of voice and level of craft for the campaign.