For their new South America TVC campaign, SC Johnson brand, Raid wanted to show how their water-based aerosols are a responsible and effective solution to protect family moments from mosquitoes. 

We put a brief out for a director and production company in South America who could bring to life our script in a highly conceptual, visual way but also be able to tell an emotional story of a family within the context of a droplet.

Antiestatico pitched their director Luciano Ruiz who was able to take a complicated brief and produce a TVC that required good technical knowhow with human sentiment and great performances.

Raid Droplets (LATAM) TVC 30"