Protection For All

8 Raid Header

We have 3 great new scripts from BBDO Shanghai for their new TV and social campaign.

Continuing on from Raid’s ‘Protection for Everyone’ campaign launch, the creatives at BBDO Shanghai developed a series of 3 scripts for their new TV campaign. At the time China was in lockdown so production there was complicated, so the team in Shanghai came to Flare Marketplace to help them find a solution.

We put the three scripts onto the platform and received pitches from Asia and Europe as potential destinations to shoot the films. After some initial chats the creative team chose the Nott Brothers from production company 'Fight Gravity' based on their visual style and great art direction.






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