Satisfy Their Nature

6 Crave Header

Shoot a series of social posts involving pets showing funny instinctual behavior at home.

For their new Crave campaign, Mars Petcare want to show how pets curiosity and playfulness can create some funny and cute situations.

The creative team at BBDO NY had written a range of scripts with some very specific brand requests utilising a range of dog and cat breeds and sizes and behaviours. We needed a director who had extensive experience with animals but also someone who could bring out the humour from the scripts. We worked alongside Sam Buchanon and his UK production team Fat Lemon to create these fantastically funny spots.






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