Smart Energy GB is tasked with helping everyone in Great Britain understand smart meters and wanted to find a director who could create a film for a deaf audience using talent and sign language to explain how meters help you manage your energy consumption.

Bim Ajadi, along with production company Glow Films put forward a great proposal and along with his understanding and experience working with deaf people, being deaf himself, he was able to tailor the script and bring new insight to the film and was the perfect choice for this project.