AMVBBDO wanted to find a director and production company to bring to life their creative new scripts for Nicorette Gum. The social campaign, called 'Start something amazing', was designed to inspire and engage smokers to quit smoking and features two sides of a first date story between two people who are both trying to give up themselves.


Dirty Films and their director Federico were awarded the project based on a great treatment and together they brought a well crafted production approach alongside a delicately considered visual aesthetic to create the suite of films.