For Pearle Vision's Best for Every Eye campaign they wanted to show a range of people, of all ages, genders, and races, skin types and eye color / shape, focusing on the people’s eyes and the stories their expressions tell.

We reached out to the platform community to find a director who could help tell those stories and Emilio Gamal Boutros at Nice Shirt Films had the right experience and understanding of the script to bring the below film to life.