A Smarter Way

pro

Whistle

pro

Introduce Whistle with two films that poke fun at the extreme lengths pet owners will go to to protect and track their dogs.

Pitch For Shortlist

Paid Treatment 3 x $500

Production Budget $100,000

brief

A new ‘dog tracker’ product required two films as part of its launch campaign in the USA.

As well calling for a director’s interpretation on two fun and quirky scenarios devised by our creatives, the brief also asked for a third idea.

Guy’s approach and casting was both witty and engaging, and his own idea – the cop siren – caught our judges’ imagination.

Zorb

Drone

Siren

related work