Walkers (Lays in the USA) wanted to showcase their ‘Sensations’ flavour range through the lens of the world’s most colourful and vibrant festivals, evoking the sights, sounds and smells of carnival.

Director Brandon Li’s experience shooting travel documentaries showed how immersive he could be to convey the spirit of carnival, capturing scale as well as detail, and delivering authenticity and a real sensorial experience in his films.