Be Your Own Champ...
To launch our campaign, we’re looking for engaging content about & from sports & lifestyle influencers that articulates & helps define what it means to be your own champion. Because being a champion isn't just about winning, it's about so much more.
PRODUCTION BUDGET $
start Jun 05, 2020
due Jun 14, 2020
Champion wanted to find influencers in countries across the world to be a part of their new 'Be your own Champion' campaign. These influencers needed to embody that brand truth of being unique, bold and more than just about winning and more about being your own Champion. Champion also wanted to create stunning films and photos and to link up with directors who could work alongside those influencers to create these films to a high spec. Flare Studio allowed us them to combine these needs.
We reached out to our international community and asked for pitches from directors pitching their proposed influencer and also how they'd shoot their film and showcase the apparel. We needed a response from North America, Asia and Europe and a range of influencers - Champion were open to suggestions as to what constitutes a champion. We received a great response so much so Champion commissioned an extra three films. Below are the films from the shoots:
Sophie Appollonia (UK dancer). Directed by Dan French @ Papaya films
Didi Alaoui (USA Parkour). Directed by Julian Campos @ Long Division
Wu-Ya Qiang (China Basketball). Directed by Andrew Wang @ Recquixit
Lenni Jansen (Germany Skateboarder). Directed by Reno Mezger @ Raw Black
Jordan Clark (UK Scooter). Directed by Nick Jones @ Quite Brilliant
Kai Harada (Japan Climber). Directed by Mikael Senninge