Create a 20” doggy version of that familiar film scene: a wise old teacher passing on his wisdom to his wide-eyed apprentices…


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Pedigree wanted to create a series of fun films for their latest Dentastix campaign so the creatives at AMVBBDO wrote a series of scripts that introduce 'Bruno The Wise' – an impossibly old, bearded dog – who passes on his wisdom to puppies seeking his wisdom.

We reached out to the top tier of the platform to find a director and production company who had needed to have a unique mix of humour, animal experience and also technical know-how to situate the doggies in the mountainous landscape using green screen (sorry to give away the illusion).

Jono Hunter from Mindseye was exactly that director and was able to create the suite of films bringing to life the scripts with with humour, skill and technique.