Dog Dates’ is an initiative from Pedigree with the ambition of alleviating the sense of loneliness a lot of elderly people feel by giving them a link to dog-owning households struggling to care and walk their dogs. It also gives the seniors a chance to remain active physically and socially in their later lives.

Directors Wilkins and Maguire, from production company Stink, who specialise in working with authentic and sensitive topics, were selected to create a suite of films to introduce the campaign