start Apr 13, 2020
due Apr 16, 2020
If there are positives to come out of this difficult time its the story of how people have come together to support, protect and look after each other. There are lots of stories of people out there giving extra to their families and their communities and Wrigley Extra wanted to create a platform to celebrate and thank these people.
The 'calls of dedication' were designed for people to give a shout out to their loved ones expressing their gratitude for their effort, service and selflessness through quarantine. We received a range of beautiful stories and would have loved to showcase all of them. The below films are three of those stories that we were able to celebrate directly as part of a huge international effort and as part of many stories of selflessness that are happening around the world.
Flo (content film)
Voice message + short clips
Under 45 seconds
Thursday 15th April (23:59 PST)
$3,000 USD per selected clip sequence
1 year, Worldwide, Online/digital
Send in a dedication to someone you know on the front line helping you get through Covid-19…SHOW ME THE BRIEF
We believe those who give extra, deserve extra – which is why we’re creating a call line to gather “calls for dedications” from friends and family to people who are helping us on the front lines.
With these we’re going to create short films that show a single call left for a loved one, expressing our gratitude for their service in these times.
What we’re after:
To introduce this call line and playlist station, we’re asking you, the Flare Studio Community, to create a dedication to your nominated person. We’d like you to do this as follows:
We will then match your audio over the footage (or photos) to create your dedication.
Dedications selected for final edit will be paid $3000 USD (we encourage a portion of that to be paid to the nominee once awarded).
*How we’re defining people on the “front lines” is very wide — from doctors, nurses, teachers, kids making signs for neighbors, delivery drivers, factory workers, Uber drivers, restaurant owners, etc.
Please be aware as this is for the North American market, there is a preference for a North American look/feel where possible.
Some Guidance on Recording Your Audio/Video:
Recording the ‘voicemail’ -
Recording the footage of your nominee -
You will need permission from your nominee to be used in the film so you will need to tell them of your intention to include them in the project and if chose we would need a release form from them to be included in the film. They would also need to be genuine frontline workers. Proof may be required of their job/position.
Note: You do not need to include Extra packs of gum directly in the scene but if they happen to be organically on a desk or table, that is fine.
Clips selected for final film will be paid $3,000 USD per clip - we encourage a portion be shared with the nominee.
THIS IS A SUPER-FAST PROJECT, SO YOU HAVE UNTIL EOP WEDNESDAY 15TH APRIL TO SEND IN YOUR SUBMISSION BUT PLEASE SEND IN AS QUICKK AS YOU CAN.
Do’s and Don’ts:
What Do I Do Once I’ve Shot My Clip?
Click the ‘Submit’ tab on the brief page and just drag and drop the file of your clip onto the page. Fill out the information form and hit ‘submit’. Easy!
You can submit as many clips as you like. Only clips used in final edit will be paid $3,000 USD per clip.
BUT HURRY!! The DEADLINE for submitting your clips is Wednesday 15th April (23:59 PST).
The Legal Bit
You will need to submit a signed ‘release form’ (you can download this from the sidebar) for anyone who appears in your clip, and upload it alongside your video(s) – this basically gives us permission to use your clip. We will also require anyone who ends up in final edit to sign SAG Low Budget Waiver contract, and will require very quick signature turnaround. Last reminder, anyone under the age of 18 appearing in video or shooting content will need to also have a parent signed release/contract.