start Jan 24, 2022
due Feb 08, 2022
For Whiskas Pay By Purr campaign we asked the Flare Marketplace community to send in videos of cats purring they had filmed at home.
Whiskas wanted a wide range and variety of breeds, ages, colours and sizes for their UGC social campaign.
Below are some of the films:
5-30 second clips of Cats purring
Global (Interiors only)
Global, Online & Social (including paid media), 2 years from first use date
Fee if selected
What we’re after:
We’re looking for videos of cats purring. Or cats looking as if they’re purring. Don’t worry about us hearing the actual purr – we can add that in later if needs be. It’s more cats looking relaxed, or being stroked, perhaps with closed or partially closed eyes in some cases. Anything that suggests the cat is content and might be purring.
They should be places you’d naturally find cats: on sofas, on chairs, on beds, in homes. Nowhere artificial like a studio setting. The cat can be on its own or sitting on a human– if on a human let’s make the cat the focus and avoid showing human faces. No cats outside.
Vertical/ portrait video. Should feel user-generated – as if they’ve been captured on a mobile phone. (We can also have wider formats that can be cropped to mobile dimensions).
Our cats will appear in social ads, with type and visual elements above and around them as per the reference visuals. Allowing space above and below our cats for these elements will be useful - see document in download sidebar for guidance.
A hand held feel is fine but keep movement to a minimum. A longer stable shot is better than moving around too much.
We’d like to show a wide range and variety of breeds, ages, colours and sizes. Whiskas has a silver tabby cat as its mascot, so having some of these in the mix (at least 5) will be useful (see reference image). We cannot use any Russian Blue cats (Sheba Cats), Black and White (Felix) cats. No cats in clothes.
At least 4/5 seconds - ideally 30 seconds so we can do cutdowns ourselves.
Ideally portrait (1080 x 1920) .MOV or MP4 ideally, minimum 1080 x 1920.
Do’s and Don’ts:
What do I do once I’ve filmed my cat?
Click the ‘Submit’ tab on the brief page and just drag and drop the file of your video onto the page. Fill in the information on the form and hit ‘submit’. Easy!
You can submit as many clips as you like.
The deadline for submitting your clips is 8th Feb 2022
The legal bit