start Apr 16, 2021
due Apr 20, 2021
Off!, a deet free insect repellent from SC Johnson, was looking to create a suite of social assets from short form social videos to stills to cinemagraphs. We had a range of shortform scripts of families using the spray in a range of situations.
We posted a brief on the platform for a production company to help us create these assets in a quick and more hands-off production process. Hacienda, who are based in South Africa, proposed Shamiel Soni as their director and proposed a range of potential locations and diverse cast options available in the area which, along with a great reel and approach, were a great fit for the project.
FamilyCare w-Picaridin Spritz & Aerosol Snapchat
FamilyCare w- Picaridin Spritz & Aerosol Pinterest Cinemagraph
FamilyCare w- Picaridin Spritz & Aerosol FB-IG Story
Botanicals Spritz Snapchat
Botanicals Spritz & Lotion FB-IG Story
Botanical Spritz FB-IG
$1500 per scenario
$1500 per scenario
$750 per scenario
Online and social, worldwide, 2 years
Tuesday 20th April 2021 23:59
We are here to show mothers that using OFF! DEETFree items can free her from worries of chemicals and mosquitoes because they provide safe, gentle and effective formulas giving her the peace of mind that her family is protected so she can experience time outdoors with them to the fullest.
Mosquitoes can get in the way of your freedom to fully appreciate the outdoors.With Off! Botanicals and Off! Family Care with picaridin, enjoy life outdoors mosquito, DEET, and worry free.
We have created a range of scenarios we’d like to shoot to create short social clips and stills for SCJ’s Off! Campaign.
What we’re after:
We’d like you to take a look at the scenarios (downloadable scripts in the sidebar) and propose which one(s) you’d like to shoot and a description of how and where you will shoot them, and with who.
The scenarios you can choose from are:
Video ($1500 each)
Cinemagraph ($1500 each)
Stills ($750 each)
Please note that you will not be required to undertake any post-production. While some video scenarios may be composed of more than one shot, all editing and additional post will be undertaken by the agency.
Cast and Locations
Due to the budget we are expecting these to be shot within families and family homes but if you are able to cast within the fixed budget that would be fine. You can pitch for more than one of the shoots. You can shoot these clips wherever you are in the world but do bear in mind this is for a US market so content, cast and locations will need to look North American. We would love a diverse cast.
These clips will make up part of a suite of content for the campaign, so we will are looking for authenticity, dynamism and consistency within these vignettes and shooting style. It should feel warm, homely and authentic.
The shoots can be done handheld on camera phones or DSLRs.
In the downloadable attachment, you will see a mock-up of each scenario, showing framing, style and look/feel.
Do’s and Don’ts:
PROCESS & TIMELINE:
Once the brief window closes, our creatives will review submissions and hold calls with selected directors and agency creatives to talk through the production and creative process before awarding.
Estimated timeline as follows:
Brief closes: Tuesday 20th April 2021 (23:59 PST)
Project awarded: Thursday 22nd April 2021
Proposed Shoot Window: 23rd – 28th April 2021
Delivery date: 5th May 2021 (clips and photos only - no post production)
Note this is a project with a particularly tight turnaround, so you should only pitch if you are certain you can make the dates and deliver to the deadlines.
Your proposal should consider the budget available as a fixed cost as you will be expected to deliver on your pitch. The fixed cost budget will need to cover all production elements including usage, talent, production and post-production to offline.
The brief closes on Tuesday 20th April 2021 (23:59 PST).
We cannot accept any submissions once the brief has closed.